9 September 2015
9 September 2015,
 0
Influencer Marketing

Influencer Marketing

What is Influencer Marketing?

Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer.

It involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations

The only major drawback of influencer marketing is that it isn’t as controllable as traditional marketing. While some influencers only add to the positive image of a product

These are some effective strategies of Influencer Marketing

  1. Form a Relationship with Influencers – Try to develop a relationship with an influencer before asking them to advocate for a product or company
  2. Find Your Influencers Preferences – Deliver content and advertising material to influencers in the format that is more convenient for them
  3. Make it Easy to Access Content – Influencers are more likely to share content with their followers if it is easy for them to integrate into their blogs, Facebook pages, and other portals
  4. Don’t Neglect Minor Social Networking Sites – There is the tendency to think only of Facebook, YouTube, and Twitter when thinking about social media

 

Our specialists at RadicalDirect.com can help your business tie your influencer marketing efforts in order to close more leads so all your marketing dollars are working in sync without any waste or overlap.

Contact us today for a free inquiry Email us at Engage@RadicalDirect.com or Call us (800) 280-2547

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